Privacy Policy
Effective Date: 11 January 2025
At BROTHHH, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you interact with us. By accessing our services, including our website, social media accounts, ads, and newsletters, you agree to the terms outlined in this policy.
1. Who We Are
BROTHHH is a South African business specialising in selling premium bone broth products. As the responsible party under the Protection of Personal Information Act (POPIA), we ensure that your data is handled in compliance with South African privacy laws.
2. Information We Collect
2.1. Information You Provide
We collect personal information you provide directly to us, including:
• Contact Information: Name, email address, phone number, and delivery address.
• Payment Information: Payment details for order processing, handled securely via trusted third-party payment gateways.
• Preferences: Your marketing and communication preferences, such as opting into our newsletter.
2.2. Information We Collect Automatically
When you use our website or interact with our online services, we may collect:
• Device Data: IP address, browser type, and operating system.
• Browsing Behaviour: Pages you visit, time spent on our website, and click-through actions (via cookies and similar technologies).
• Ad Interaction Data: Information about your interactions with our ads on social media and other platforms.
2.3. Information from Third Parties
We may receive personal information about you from:
• Social media platforms (e.g., when you comment on or message us).
• Advertising partners (e.g., interaction data for remarketing purposes).
3. How We Use Your Information
We use your data to:
• Process and deliver your orders.
• Communicate with you about your orders and inquiries.
• Send you promotional emails and newsletters (if you’ve opted in).
• Improve our website and services through analytics.
• Serve personalised ads on social media and other platforms.
• Comply with legal obligations and protect our business.
4. Sharing Your Information
Your data is only shared when necessary to provide our services or meet legal requirements:
• Service Providers: We share information with payment processors, delivery companies, and marketing platforms to process orders and improve your experience.
• Advertising Platforms: We use platforms like Google Ads and Facebook for targeted advertising and may share browsing or interaction data.
• Legal Compliance: We may disclose information when required by law or to protect our legal rights.
• Business Transfers: In the event of a merger, acquisition, or sale of BROTHHH, your personal information may be transferred to the new owners.
We do not sell or rent your personal data to third parties.
5. Cookies and Tracking Technologies
We use cookies and similar tools to:
• Ensure our website works effectively.
• Understand user behaviour to improve our services.
• Deliver relevant ads to you on third-party platforms.
You can manage cookies through your browser settings. Disabling cookies may limit certain features of our website.
6. Your Privacy Rights
Under POPIA, you have the right to:
• Access: Request a copy of your personal information.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal or contractual obligations.
• Opt-Out: Withdraw consent to marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us.
7. Data Security
We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. While we strive to secure your information, no system is completely secure. Please notify us immediately if you suspect any unauthorised use of your data.
8. International Data Transfers
If we use third-party services located outside South Africa (e.g., international payment processors or advertising platforms), we ensure your data is transferred in compliance with POPIA and applicable international standards.
9. Data Retention
We retain your personal data only for as long as necessary to:
• Fulfil the purposes outlined in this Privacy Policy.
• Comply with legal, tax, and accounting obligations.
When no longer needed, your data will be securely deleted or anonymised.
10. Third-Party Websites
Our website and social media pages may contain links to third-party websites. We are not responsible for the privacy practices of these websites and recommend reviewing their privacy policies.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal obligations. Any updates will be posted on our website with the revised effective date.
12. Contact Us
If you have questions, concerns, or requests about your personal data or this Privacy Policy, please contact us:
BROTHHH
Email: mrsp [at] broth.co.za